Cerulean July
Conceptualizing a signature scent from a fictional fragrance brand, starting from concept building, branding, bottle and label design to the final render.
- Duration
- Jan, 2024
- Tools
- Cinema 4D, Octane Render, Illustrator
- Role
- 3D Designer (Independent Study)
Ideation & Planning
Concept
While exploring my new interest in fragrances, I discovered a scent titled ‘Marine Orchid’ crafted by Granhand, which carried accents of mandarin, pear, orchid, and patchouli. I decided to create a conceptual render image of an imaginary fragrance based upon a similar aroma I envisioned, one with luminous and airy notes of citrus and flora, and one that would suit the nonchalant freshness of a radiant break of dawn in July.
Render testing
Moodboard
Images in this moodboard are partly sourced online, strictly for reference. I do not own them, and all rights remain with their original creators.
Concept brainstorming
For the perfume bottle, I envisioned a simple cylinder shape with a shallow neck and glossy black cap, so as to create a shape that would fit naturally into one’s hand as well as convey a modern elegance through the minimalistic material and silhouette.
Camera & Lighting
Creating the atmosphere
I accompanied the fill light (done with the HDRI) with two different spotlights aimed towards the center of the stage, to create depth and add brightness to the atmosphere.
Spotlight 02Spotlight 01CameraMain light sourceLighting adjustments
I applied a basic diffuse material to each model to track the route of the beams of light as they traveled across the frame, making sure the shadows cast by the light sources did not interfere with the focal point of the main subject.
